Times we’ve made a splash
Big social moments get brands noticed.
Done right, they win you kudos, fame and cultural relevance in a way that no other medium can.
Here are a few of our highlights.
Sue, you’re shouting at tea!
This Yorkshire Tea moment became the UK’s #1 trend on Twitter, generating almost 1,000 positive national and international press headlines, 30,000 tweets, fan merchandise and even a song! Analysis showed it improved the public’s consideration of the brand by as much as a major TV ad campaign.
But it’s not the first time - or the last time - our social media posts have hit the headlines and created positive brand buzz with little more than a smart social post.
Sue, you’re shouting at tea!
This Yorkshire Tea moment became the UK’s #1 trend on Twitter, generating almost 1,000 positive national and international press headlines, 30,000 tweets, fan merchandise and even a song! Analysis showed it improved the public’s consideration of the brand by as much as a major TV ad campaign.
But it’s not the first time - or the last time - our social media posts have hit the headlines and created positive brand buzz with little more than a smart social post.
Seabrook Crisps
We spotted a trending post on Ladbible’s Facebook page and left a joke in the comments. Over the next few days it soared to 15,000 likes, winning the brand a huge amount of positive attention from beyond its own core audience.
We know what you’re thinking. That’s all well and good, but does it actually achieve anything?
Here are just a handful of results we’ve had from our social media posts:
Generated over 1500 press clippings with just three reactive tweets
Saw 3.1m organic TikTok views with a simple piece of viral content about a bowl of tea
Netted 15,000 Facebook likes with a single well-timed comment on trending content
Listed in The Grocer & YouGov’s Top 50 most effective marketing campaigns of the year - twice!
Awarded “International Marketing Campaign of the Year” by the Food & Drink Exporter’s Association
Transformed Patisserie Valerie’s content strategy and saw engagement rates rise from 1% to 4% in just two months - with no paid strategy