We are a small but mighty collection of social media & copywriting creatives.
Make your brand stand out
Most brand social media is boring. It’s full of too-polished posts, forgettably bland tone and over-designed assets. Content made by big, unwieldy agencies, filtered through layers of approval which iron out every personality crease.
A lot of it sounds the same. No wonder people ignore it.
The truth is that what works for other marketing channels often flops on social. Social is quick, rough, human and authentic. It’s the opposite of corporate - and adopting that approach is a bit scary to many companies. That’s why they’re bad at it.
Embrace it, however, and you get an instant competitive advantage.
That’s our approach, and it’s also why we’re called Box Cat. Time and time again, a simple fan photo of a cat in a branded box can outperform bland content made for 20 times the cost. Our strategy’s built on amplifying relatable consumer moments just like this - because social media works best when it's engaging, charming and quirky.
The real trick is creating an online fan community where posting a snap of a cat in your brand’s packaging is not just something your audience loves, but also something they want to create themselves.
Say hello to Box Cat. Committed to making your brand not just noticed online, but genuinely loved.
Why are we different to other agencies?
Our founder Tom worked as a one-man-agency for over ten years, creating iconic online brand personalities that win awards and create headlines.
The Box Cat approach uses Tom’s tried and tested techniques: diving deep into brand heritage, subculture and quirks, developing a distinct and human tone of voice that resonates and crafting a memorable brand character post-by-post. Not forgetting perfectly-timed reactive content that helps get brands noticed.
Agencies often grow arms and legs of their own, becoming bigger, more corporate and more complex as they expand. The founding creative becomes a business leader, further away from the clients and the day-to-day. That’s not us - our thoughtful progression from one-man-band to small, but perfectly-formed team, has been intentional.
We’ll always be close to the day to day, what’s trending, what’s not, that perfect snippet of copy, and that glorious user-generated picture (hopefully of a cat in a box).
What does social media mean to Box Cat?
Social media should be just that - social. It isn’t like other digital marketing channels. Your audience isn’t heading to social media to be pitched to. They’re scrolling and searching to be entertained, amused, charmed - and communicated with, rather than at.
It’s undeniable that social media can be highly effective for generating sales and growing loyalty (after all, it’s why we bother!) but our approach lies in prioritising engagement above all else.
Create a distinct tone of voice, brilliant content, and genuine interactions – and watch a community emerge ready and waiting to give you their attention, loyalty, and love.
We’re right for your brand if…
It feels like no one’s listening to you, like you’re shouting into a void. Your posts scream sell-sell-sell, and you’re ready for an approach that builds a fanbase.
Your brand is lacking personality online. It’s hard to define who your brand is in just a few words, and there’s little to set you apart from the competition.
You’re forced to turn to paid social boosting to make an impact.
You’ve seen your engagement stagnate, and you’re ready for a step-change to create content that your audience actively want to engage with.
You want to work with an experienced, adaptable, friendly team that will slot into yours with ease. We don’t do techy jargon, and we’re brand-geeks at heart.
You’re ready to win awards and make headlines. Both long term goals, but genuinely doable (we have a track record).